app4ad

A complete system for managing the work of an advertising agency

app4ad

Abc4Brands, Warsaw

Cooperation since 2016

The challenge

An advertising agency with many years of tradition and 100% Polish capital, specializing in servicing international product sales networks, needed support in the field of technical tools to support the processes taking place in the company. Daily work with thousands of products, a huge number of photo files, a database of details about each product without an appropriate system was very troublesome and time-consuming. Abc4Brands needed an improved tool, thanks to which it would be able to organize work on advertising materials not only within the team, but also with the company’s clients and external service providers. The system used so far did not meet the growing expectations of the client, which is why we have created a completely new, perfectly tailored platform.

Abc4Brands agency has been operating on the Polish market for over 20 years, providing advertising services to clients from Poland and abroad. The agency’s clients include well-known brands such as Biedronka, Leroy Merlin, OBI, MAKRO, DECATHLON and many others.

Handling huge amounts of data and the work of complex teams on joint publications required the creation of a single, user-friendly environment.

The solution - App4Ad

After a detailed and full of inspiring conclusions stage of agreeing the needs, the Light Code team started working on a completely new and fully scalable system for handling the agency’s current operations. App4Ad was created – a dedicated solution for representatives of retail chains and their suppliers, production houses and other participants of the advertising process.

The application allows you to upload photos of products to the created catalog, containing detailed data about the articles. This allows you to easily build advertising materials such as newsletters, leaflets or product catalogs. From the application level, both the agency and partners have access to all necessary data in one intuitive system. Additionally, it is possible to connect to the database of products and ready-made promotional materials via API, which facilitates integration with other systems, such as aggregators of promotional newsletters or printing houses.

app4ad

Key benefits

Companies cooperating with an advertising agency have gained a tool thanks to which they can easily manage files and databases about products, share detailed information about them and work on projects together with external suppliers or approve them. This innovative solution on the Polish market made Abc4Brands’ clients more willing to cooperate, knowing that daily operations could be carried out efficiently and quickly. 

In addition to the competitive advantage on the advertising market, the agency received a tool that allows it to organize the processes so far dispersed in many communication channels, dragging on endlessly and requiring work to be broken down into many unconnected tools.

Standarization

One system instead of many communication and data exchange channels

Flexibility

The ability to easily manage any number of files and products

Advantage

A comprehensive solution that makes customers more willing to use the services

This application will be powered by high-quality photos sourced directly from the Nielsen Brandbank Product Library. At the Nielsen Brandbank Library, data, including product photos, is constantly updated and approved directly by manufacturers and brand maintainers. Thanks to this agreement, customers of both companies will be able to use a more complete and tailored service. [source]

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