Medical Products and Devices advertisements archivization system (med ads archive)
Wrocław, Poland
Owned solution
The challenge
In connection with the new act on products manufactured in health institutions, government representatives may request documentation regarding the storage of advertising patterns for medical devices and products.
“The duties of the economic entity advertising the product addressed to the public include the storage of advertisement templates and information on the places of its dissemination for a period of 2 years from the end of the calendar year in which the advertisement was disseminated.”
Economic entities are obliged, at the request of the President of the Office, to provide a specimen of each advertisement directed to the public, together with information on the manner and period of its dissemination.
Our task was to protect companies against the consequences of not having an archive of online medical products advertisements. This is how MedARchive was created
The solution - MedARchive
In order to meet the expectations of the medical industry in the face of the new law, we have implemented a solution that will allow us to provide documentation for each advertisement of a drug or medical product. The prepared software is able to find an advertisement on websites, save a file showing its appearance and location on the website, as well as information necessary to identify the time of its publication and other legally required details.
The solution, based on the recognition of content visible on websites, effectively captures all advertising content, thanks to which an archive of published ads is created over time, and the retrieved information can be used in the event of official control. The data may be stored for the statutory period of 2 years from the end of the calendar year, or longer, if necessary. MedARchive works without the need for human intervention, does not need sleep and protects the interests of companies 24 hours a day, 7 days a week.
Key benefits
Thanks to the possibility of archiving advertisements of medical devices, our clients do not have to worry about new regulations. For many companies, tightening control over the advertising of medical devices may result in huge financial penalties. Thanks to MedARchive, our clients can avoid liability resulting from new regulations, but also manage historical information on advertising creations used in the past in a more sustainable way.
Automatization
Archiving is automatic, without the need for tedious manual work
Effectiveness
Archiving advertisements for medical products effectively protects against legal consequences
Business advantage
Modern monitoring and archiving software gives you a competitive advantage in the market
