You have to agree: your company’s website should be optimized and visible on the web so that you can attract new customers. There are several things you can do yourself to achieve the desired effect, some of which are tasks that you should entrust to experts. But let’s start with what you can do on your own.
Website optimization by content
When you optimize your websites, including your blog posts, make sure that the keywords associated with your products and services are entered in search engines like Google. Blog content helps your company to place really organically in the search engine. Blogging helps you increase your SEO quality by positioning your website as a relevant answer to your customers questions. SEO is the process by which you rank in search engines and maximize your traffic through organic search results, so you can reach to people most likely interested in your products.
SEO vs. SEM
Blog posts that focus on a variety of SEO tactics on the site can give you the best chance to place well in the search engine and get customers to visit your site even if you have forgotten them. If you are looking for ways to improve your SEM, it is important to use SEO as a strategy, not only for organic search results, but also for SEM. The two are actually very different, but both can help to make your website more popular in search engines.
Page optimization (SEO) is the process of maximizing the results your content achieves in the search engine, including improvements in rankings, organic traffic and conversions. SEO focuses on optimizing website content to make it appear natural in search engine results. Try to optimize your existing content when you create it, so will have a lot of opportunity to make a few quick tweaks and reap the rewards of a more organic traffic. Learning how to optimize your website for SEO conversions is critical to the success of your website. Thats how page optimization is done in SEO, with a focus on optimizing your existing content. You can also improve page loading times to improve the overall user experience and increase the conversion rate of your optimization.
Technical website optimization – what should you know?
A site optimized for conversion has a higher page load time than its competitors, meaning that Google can rate it higher. If you want others to visit your site, refer other people or buy your product, you should optimize your page elements to load it in less than 2 seconds. When comparing your websites with competitors, you should test the loading times of your websites to check the averages more closely. Obviously, business portfolio sites, comparing to web portals, would have different load time regarding to the amount of files web browser have to load to display the website. It is possible to improve loading time and appearance of websites with a lot of content with some advanced technical knowledge, so the load time would be evel less than 1,4 seconds! If you dont know how to do this, it’s better to contact with proffesionals, like our developers team.
If you want to find out if your site is mobile-friendly, you can use the Google tool that checks the URL for mobile-friendliness. Landing pages are the standing pages that visitors to your website land on, such as the landing page for your website. This is a great way to control focused traffic to your websites and optimize conversions and searches.
SEO – optimized keywords and the use of relevant content
Do not forget when you create your landing page for your site, such as your blog, social media pages and other landing pages. Generally, a good rule of thumb for SEO strategy is to focus on optimizing your website content for 1 – 3 keywords. This may seem like a small number, but including too many keywords can hurt your SEO, because search engines are considering filling keywords and filling your website with the same target words to achieve higher rankings. Simply put, each SEO page is an individual website optimized for a target keyword. This way you attract more visitors, convert more visitors and rank higher in search results.
SEO, if implemented strategically, can help bring more traffic to your website and improve your ROI, generate more leads and increase brand awareness of you and your business as a whole. If you want to attract more online visitors to your site and increase your ranking in Google’s search engine, but don’t know where to start, begin from proper technical preparation with LightCode. Our experts can help make your website appear as the first resource in search results when your clients search the web.
